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  <url>
    <loc>https://www.melissa-crispin.com/about</loc>
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    <lastmod>2024-05-28</lastmod>
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      <image:title>about</image:title>
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  <url>
    <loc>https://www.melissa-crispin.com/about-1</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.melissa-crispin.com/marketing</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-04</lastmod>
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  <url>
    <loc>https://www.melissa-crispin.com/marketing/fetch-mag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-14</lastmod>
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      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598224421230-R6V1DWTOC7FL7N13SVTB/Fetch-Magazine_Mockup_Licks.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220371671-2LE86DA01YPDMJUWYOPA/Cover_13_Gourmet.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598224422031-H35I7E7K5W5MCRMJMP5L/Fetch-Magazine_Mockup_Superfoods.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220351176-J7TG22QKCTZ24A9IMEGL/Cover_16_Jaws.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598224421781-JHS3T1FCQ9GK9T1VQJ5X/Fetch-Magazine_Mockup_Worming.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220374165-JRL830P9G4S9F5QQYCLA/Cover_17_HearNoEvil.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598299198721-6BGD26ZQZHFMP6DZ8JMB/Fetch-Magazine_Mockup_Boom.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220352635-UBANJRDY3ZX02LA41E2J/Cover_20_ShinyHappyPets.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220378734-5G2USC4QEUSF0PAHIUIA/Cover_21_RescueMe_Cat.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598220381505-LUC1RVPIWBYH5O4U20V4/Cover_24_Surf%2BTurf.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598298040402-B2F5FIX3D4E6A16SDOU1/Cover_27_Birds%2BBees.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
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      <image:title>marketing - Fetch! magazine</image:title>
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    <image:image>
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      <image:title>marketing - Fetch! magazine</image:title>
      <image:caption>Top cover: The “Scratch &amp; Sniff” issue’s masthead featured a real scratch &amp; sniff sticker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598298114873-HE9UNADCFAFOKMNB2HCP/fetch_BB_email_PH_Approved.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
      <image:caption>Issue bulletin email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598299486811-IT9XT59OOLHU66ZXM1QM/BirdsBees_SneakPeek_01.gif</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
      <image:caption>Facebook animated teaser</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Fetch! magazine</image:title>
      <image:caption>Content from the magazine was repurposed for digital use on the Petplan website and social media pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598309202842-BUBDMEUIAEZRIYJMGVNS/PetStats-Pinterest.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Fetch! magazine - Content from the magazine was also utilized in targeted emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598293500132-DV918VDL022KKCVBG7DX/fetch-media-kit-identity-design-mockup-01-scene-07.jpg</image:loc>
      <image:title>marketing - Fetch! magazine</image:title>
      <image:caption>Media kit for advertisers &amp; brand partners — I also handled advertising sales for the magazine</image:caption>
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  </url>
  <url>
    <loc>https://www.melissa-crispin.com/marketing/pp-channel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598487888345-KMCRCKI74KDO0MRE84SO/Channel-mktg-AARP-DM.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Direct mail tactics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598488038915-SDSYBF13K8C8JYAYC5LM/Channel-mktg-sm-AARP-email.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598488054553-TBBMF1UOV2K7XLCCHVGO/Channel-mktg-sm-AARP-banners.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Banner ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598987477070-PKC1BIBLT8L4B20FC89E/PpBanfieldWebpage_cr.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Microsite homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598914059725-LBTXG1I3H4SQP0HV7ZEY/BF_Standard_SavedQuote_Cat_EmailSeries_0121-2.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Saved quote email (cat owner)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598914091461-55I1L77RL6RNZGUC5WUU/BF_Standard_Welcome_Dog_EmailSeries_0121-1.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Welcome email (dog owner)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598570433077-W0NX4JWKROBAH5VHQEPL/Barkbox-Running_w_Dogs_R3-2.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>BarkBox offer eblast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598570447517-LG3HYCUQEW3VF6W4VE9P/DogVacay-MardiGras2016_Eblast_LastChance_FINAL.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>DogVacay offer eblast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598984344102-KZWWC4485D0T4O4ZUG4N/PawsOnGuide_Dec2015_Inside2.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Brochure targeting veterinary professionals about the benefits of pet insurance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598982790220-A7WFSCK2NXRS3NZCIHWV/tradeshow.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Tradeshow booth display for national veterinary conferences — the “wings” for the booth were adapted from our print ads</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598986752040-XBJHVCFC1AW4L4KHXDR4/promo.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Promotional gifts and items for tradeshows, conferences, and clinic fulfillment</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Petplan Channel Marketing</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>The Animal Rescue Site landing page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598912659371-ZLBZA69XXXO8GI27VNLB/PETP_1506_CFHS_Ad_0316_R2b.jpg</image:loc>
      <image:title>marketing - Petplan Channel Marketing</image:title>
      <image:caption>Adopt-a-Pet print ad</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/marketing/tournament</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-19</lastmod>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Facebook teaser</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Engagement email</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Microsite home page</image:caption>
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    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Player match-up details pop-up</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Individual player profile page</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Tournament of Tails challenge</image:title>
      <image:caption>Mobile experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/marketing/wag-vote</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
      <image:caption>Facebook gateway page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598209832465-XPOKNQKTFFLU6MZK7751/WTV-MacBook.jpg</image:loc>
      <image:title>marketing - Wag the Vote contest</image:title>
      <image:caption>Microsite</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
      <image:caption>Eblast</image:caption>
    </image:image>
    <image:image>
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      <image:title>marketing - Wag the Vote contest</image:title>
      <image:caption>Banner ads</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/marketing/petplan-cals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598468706512-AGSRBP7MO6HH0QSDY5GH/IMG_0113_opt.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598384340499-M2XO9IM2UQ9D5978XTWG/2016-Calendar-sm2-open.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>The 2016 calendar showcased pets set against stylized North American cities. (original pet photography by Amanda Jones)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598382282115-CY0MKXQFJHAH6JD4FWQE/2016-Calendar-sm.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>Corresponding monthly health tip one-sheets were produced for free distribution at veterinary clinics. Clinics also received a calendar counter mat that pointed to free content available on Petplan’s website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598315067749-3DBBSBL43VVX9FGI6JA4/Cal2016-1.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>Digital monthly wallpapers were available for free download on Petplan’s website via enewsletters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598381473902-RK5BZ5Q2BEZ793NKE5ND/2016-Calendar-sm2-social.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>Calendar content was repurposed for social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598384600172-RW3685XASBBS7DE06YLE/IMG_0143_opt.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>The 2015 calendar paired wellness tips with healthy recipes for pets, included as a sheet of tear-out index cards. (original pet photography by Amanda Jones)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598396293536-HFJW30UK4NNPXK0UIJWV/2015-Calendar-sm.jpg</image:loc>
      <image:title>marketing - Petplan calendars</image:title>
      <image:caption>Individual recipe cards were provided to veterinary clinics for free distribution, along with health tip sheets and calendar mats.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/marketing/pp-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598998571013-7V8JDITJY6O1EKKSATG6/NewSalesFunnel2-step1.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>New sales funnel: Step 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598998879001-0JXZ0KKSGRTS3H750PAL/NewSalesFunnel2-step2.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>New sales funnel: Step 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598998571013-31WLSKCDXTWM0U7JTAPC/NewSalesFunnel2_step3.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>New sales funnel: Step 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599002384153-GB2ZVKB5NMZXRKOXYSPP/iphone6_comp_SF2.png</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>New sales funnel: Mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598998573321-BK036LT4H2JQZFYHEBZM/OldFunnel-2.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Old sales funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598996827035-TNRJ767LLTL4Y7JIQIWP/PpWebpage_cr2.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>One of four prospect landing pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598993523514-MY6EF83Y1E6IXMNBMGDT/ebl_ballrolling_final_26292579330_1.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Prospect emails usually included links to pet health content as well as special offers or discounts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598995051929-XRBVU1TT6NK2VOMR91VA/thank_you_thanksgiving_recipes_pros_rev2_26292583880_o.gif</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Content was often tailored to seasonal holidays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599001186389-OLXSHN0HVJ8GD6UALJVF/SavedQuoteEmails-dog.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Sample Saved Quote email: Dog (generic) free customer content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599000382236-Q1CE68F67TVT40B54NZJ/SavedQuoteEmails-cat.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Sample Saved Quote email: Cat (generic) reasons to choose Petplan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599000398613-LH2J071DSBNE9X85P7C1/SavedQuoteEmails-Lab.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Sample Saved Quote email: Yellow Lab breed-specific claim stories &amp; health info</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599002098767-WWEWO41A8E00XTMK175J/trigger_permissiondata_welcome_r6_26292586160_o.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Sample Welcome email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599083169606-T04FPYYN04P555OEXS01/Newsletter_Jan16_mobile_1column_FINAL_122815.png</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
      <image:caption>Monthly pet health enewsletters were sent to all policyholders (and repurposed for prospects)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599083187202-BWDDPGV3E68JK9IRSXOO/PETP_1327_Newsletter_JUL15_mobile_1column_FINAL.jpg</image:loc>
      <image:title>marketing - Petplan Customer Journey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/signature-id</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1597095803296-82P2WGC9603B832HCPWX/Signature.jpg</image:loc>
      <image:title>design - Signature Restaurants Identity System/The Plaza</image:title>
      <image:caption>I created an integrated identity system that united the existing restaurants without overshadowing their distinctive brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1597095765759-NGASP2QUUGI0ZZHSBFST/Signature-cat-cds.jpg</image:loc>
      <image:title>design - Signature Restaurants Identity System/The Plaza</image:title>
      <image:caption>Catering/Event cards for the 3 higher-end restaurants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1597095668041-TXVA381PI8U2HD241ZYI/Plaza-only-2.jpg</image:loc>
      <image:title>design - Signature Restaurants Identity System/The Plaza</image:title>
      <image:caption>Logo, stationery, menu, and packaging for The Plaza</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/pjm-annuals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1591130340755-76O1PXPVNJD1O4QN26KL/Magazine_Mockup_4-pjm2008sprd2%2Bcopy.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1591130377986-DP03CDBDY3AP05YMD707/Magazine_Mockup_2-pjm2008sprd1.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593197276269-E4O3QXWW06YZC8KTKGQ2/IMG_0090_opt.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593197299136-SVQT4RVX83Z3U5C3BFY5/IMG_0092_opt.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593197318462-ZR91NG7J4KDQY6UTRWQA/IMG_0091_opt.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593196654420-PT0FBJ732SI8V09DN0H4/IMG_0077_opt.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
      <image:caption>A vellum cover overlay set the tone for the 2006 Report’s theme, “A Clear Focus.” || Design concept, art &amp; photo direction, design, &amp; production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593196781569-907TQ5CNP5H205DLHWMU/IMG_0080_opt.jpg</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1582174555254-RS7T9GUXGC27NJJO5IV1/Magazine_Mockup_1-pjm2008cvr.png</image:loc>
      <image:title>design - PJM Annual Reports</image:title>
      <image:caption>The 2008 Annual Report highlighted the prefix “re” to indicate the organization’s attention to detail in their commitment to safety, reliability, and security. || Co-concept &amp; design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/jpm-brochure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1593213487716-SLOQKV8GZM6JUJ52QDH3/IMG_0273_opt2.jpg</image:loc>
      <image:title>design - JPMorgan Chase brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1583890266616-JPFYS8FF9LM59M6904JQ/JPMC_TSS_insides1.png</image:loc>
      <image:title>design - JPMorgan Chase brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1583890299848-CM2XCB2RRU3LLZGEDT7L/JPMC_TSS_insides2.png</image:loc>
      <image:title>design - JPMorgan Chase brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595107401712-4ITJTZK6BZUXE9X0NIGG/IMG_0204_mc_opt.jpg</image:loc>
      <image:title>design - JPMorgan Chase brochure</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/jpm-invite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595280806320-DELG9RU5RNXIHOGAA7KH/IMG_0218_opt.jpg</image:loc>
      <image:title>design - JPMorgan Chase invitation</image:title>
      <image:caption>The invitation was diecut and printed with metallic inks and spot varnish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595281370096-QR2334IY451DCT18GPNV/IMG_0221_opt.jpg</image:loc>
      <image:title>design - JPMorgan Chase invitation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595281396175-SPOCIH3E72ECGZSKJSZP/IMG_0224_opt.jpg</image:loc>
      <image:title>design - JPMorgan Chase invitation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/cherry-st-west</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595287473386-4SZ668YFKZB111OH7G1S/CSW_Mockup_A4_Brochure_1.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595287566906-QH5XNYHLMCSD3BYMQM75/CSW_Mockup_A4_Brochure_4.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595288082356-RONQGEMIRS0V9V6COH82/CSW_Mockup_A4_Brochure_2.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595287993582-3TARGCT3Y3E2IYYU9RQI/CSW_Mockup_A4_Brochure_4b.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595287614334-OP215XOO5T933EBHL84C/IMG_0159_opt.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595287917158-95X2XORZKPNKAJ6ELAPC/IMG_0160_opt.jpg</image:loc>
      <image:title>design - Cherry Street West brochure</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/design/valhalla</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595362327172-TO74J73RYW9DW1QE8LRP/Valhalla_Perfect_Binding_Brochure_Mockup_3.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595362781652-47Q8OW4VILB49G37KJ2T/Valhalla_Mockup_HorizontalA5_Brochure_3b.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595363249972-7OJKNOPAW64I9QAH3VTX/Valhalla_LandMag05.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595362807562-WHHHQ1SI2243UK6PIORG/Valhalla_Mockup_HorizontalA5_Brochure_3d.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595362358416-N7X60SA8QD9N2Z45GYSA/Valhalla_Mockup_HorizontalA5_Brochure_3c.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1595362841716-WJVMTZ7WHZAB7MLMUNEX/Valhalla_Perfect_Binding_Brochure_Mockup_6.jpg</image:loc>
      <image:title>design - Valhalla prospectus</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-11</lastmod>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/petplan-print-id</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596499645598-FBPQTGSP4VVE9IF0FMYV/IMG_0102_opt.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600474931887-WK6G2YTUDUGJBQDSG3YK/office_page2.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596500398153-C7741132K213XZN9SQL8/Petplan_Folder_MECH_REV-2.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468618330-5KTSBJT5B65BDSXEP1PO/Petplan_MVV_Booklet_spreads_p7.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600475736126-P6R9A8G1RCUGU7YYKAH4/petplan-office_27326171611_o-4-opt.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596499690114-51B1QK5WTLW17JEE917N/IMG_0111_opt.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468637041-HNQB4D5A8KSUWG21AQEY/insides2.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468692529-0SHGUIPB703KT3B721LV/insides6.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468728553-93ILJEUQXQOVO9F3LGGJ/Petplan_MVV_Booklet_spreads_p15.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468358191-DMUXGAHJYSS6DJ7WGCVC/Awards_MVV.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600470861365-SK63YFUHI53UKN9TLACI/Pp-bc-300b.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption>2-sided business card (diecut, 2C + spot varnish)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600467810989-02UK8Y8QJ9L6OOLSRLL7/Pp-stationery-Jethro.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption>Stationery set included 2-sided letterhead</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600467844041-049TKS0HW5K50QCOANG5/Pp-stationery3.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption>4 combinations of letterheads and envelopes were designed to complement each other</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596578499680-7ZIOA98DNGLUL02ASRJS/IMG_0286_opt.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption>Double-pocket marketing folder with capacity (die-cut &amp; spot varnish), built to accommodate copies of fetch! magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1600468451956-YBWH5SV10QRJF0LVIB97/IMG_0282_HR.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (print &amp; environment)</image:title>
      <image:caption>Mission, Vision, Values booklet (48pp, perfect-bound, spot varnish throughout)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/petplan-digital-id</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596666190256-SZFZ9Z3Z3M63TFTXQKPS/Pinterest_page.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Social media: Pinterest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/601aa477-df9c-48b2-9860-86487ba8ee46/PpApp-3-iPhones.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Claims app (for iOS &amp; Android)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/f725d809-a0d6-46b4-9085-9b0d36bc57e6/Halloween-Infographic_cr.png</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample infographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596668615341-M8J6HFNWPP9OLB6VYZQR/Twitter_page.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Social media: Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/19752167-05f9-45ca-989c-005a1b578683/PpApp-3-iPhones-2.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Claims app (for iOS &amp; Android)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/27af69e3-757f-49f5-885a-814c724b2390/PETP_1009_Poison_infographic_cr2.png</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample infographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596666143484-Z3AOUU7E88O89GHED60L/LinkedIn_page.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Social media: LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/771a8a4a-9607-4db3-bd89-97cf5b4ac31e/Infographic_RunningwithDogs_cr.png</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample infographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596666126548-U90ATMPTZH3HZ9JSQUY9/FB_page.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Social media: Facebook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/8d04e356-7834-4f90-beee-a35936b042b8/PETP_1034_WorldVetDay_Infographic_cr.png</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample infographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596668691783-NIF5DMUYNDAS3E8NIRWR/FB-2_page.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Social media: Facebook (2016 calendar theme – click on image to go to project)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598144114702-KI66CUSGV5ZCSUIF50FL/Pinterest-Awards.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596851115032-42HVT1SEQRELDV0NRCCH/Pp-iMac-Pro-Mockup.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Website home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596669420076-ZPLCUVR5FIIM5XX00AT1/PpWebpage_cr.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample acquisitions marketing landing page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1599001518479-GYN2KF6X4V4KFLTGQBYJ/welcome-email-series-1_26548761876_o.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample welcome email (dog owner)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596669085684-ZHG4TNZNL71VDFO6R3RR/sq-email-thumbnail_26051719914_o-sm.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Sample prospect email (cat owner)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1598144322743-PJW3K9YW287KMXT8EFT5/CaseStudy_Petplan_Landing-OL.jpg</image:loc>
      <image:title>branding - Petplan Pet Insurance Identity (digital)</image:title>
      <image:caption>Above: Petplan’s Pinterest presence was so successful that Pinterest promoted it in a proprietary case study.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/senior-showcase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596832430357-9XXQIJXSGT8JPTV2FE34/02_invitation.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596833319272-O60O32XAEQTYLNVZG5TR/invite2_opt.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596834397966-UUWXBURAJ3BG9GQNA3V6/invites%26envs_opt.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596909046085-PJGHHQT2POKZYEITYWL7/Awards1.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596832322036-SJS1XMSIBPGHDL4CKVAQ/01_invitation.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
      <image:caption>The gatefold invitation showed curtains opening to reveal a stage (clear foil stamping was used on the spotlight, stage lights, &amp; neon details inside).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1622150113033-CK93DBVJ95FS1VAM0K6N/Desktop3.png</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
      <image:caption>Event landing page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596836386756-E40MJFF41K80JCN98ETX/landing-pages.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596838658334-9IMYUE0OJ34UFJ99J05L/07+Signage2_300.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
      <image:caption>Event signage directed attendees to graduates in each departmental track.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596835457628-5ANHL0XR1M6UF365CYZD/email.gif</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596835698695-810CDAKZSOHFBLPELVBW/Instagram_sm.gif</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596836802082-3QKQ4WWUZ9LUF8ZS2FHK/05+Tote_Coaster_Tshirt_300.jpg</image:loc>
      <image:title>branding - Temple University Senior Showcase</image:title>
      <image:caption>T-shirts, tote bags, and drink coasters (with a url linking to student portfolios &amp; LinkedIn pages) were created to highlight the theme and encourage interaction and follow-up.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/vet-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759896577-SHJZBPI80YHDDW6YFD6R/PpVA2016-Mockup_Brochure_21x21_1.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760102136-K2IMUHEPCGP6MZMDIY9V/26.JPG</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596911042890-I78JAJYPUFBX06E6CU99/PpVA2017-iMac.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Promotional microsite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759630736-Z4P9YYPZ8ADOKBH8NWCE/Screen+Shot+2016-03-30+at+3.57.11+PM.png</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Promotional microsite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759917195-N6L7JD3LBRY92AOIW3YB/PpVA2016-Mockup_Brochure_21x21_3b.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760132619-EN9940XVWACPYN7CIOI2/31.JPG</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759675023-T1TN914D5KMOAINWXJTT/Screen+Shot+2016-03-30+at+3.56.55+PM.png</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Promotional microsite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759954467-05QFBPC5ULJG5885W7L7/PpVA2016-Mockup_Brochure_21x21_4b.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760157108-RBSE25OE72OJZKAZ6PZT/Pet+Plan+143.JPG</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759695413-XQJD18LLX668UTJSWGGC/Screen+Shot+2016-03-30+at+3.57.51+PM.png</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Promotional microsite</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759966840-8N2ZNUICYE7USVY1P9GF/PpVA2016-Mockup_Brochure_21x21_5.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760177575-1UHMJ13J2T3GZ6DSPC58/Pet+Plan+303.JPG</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760209264-1F2WB4KRCO934MOJ86MA/Pet+Plan+371.JPG</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596760309549-R6RH24WLJ6RATCEBBQXA/5.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596826988781-HXQJEAC1AKOA9KFJ3G8P/Petplan_VetAwards_2017_Logo.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759802213-TYQCDDS9W071A5NTE2Y9/PpVA2016-invite.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Diecut invitation envelope shown closed (front &amp; back) and open with folded invitation inside</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759828807-RVYRR1H1R8GCQE0WVJZR/PpVA2016-Invitation_Mockup_1.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Invitation (inside and back)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596759760779-CNPP3Z35Y7UC8XDVAY6A/VA2016_menu-1.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Diecut Dinner Menu (above) and 24-page Event Program (below)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596939391604-XD0NSEUI08NZUPGTVKBP/VA2016_PH2_Reminder_EBlastUS_550px.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Sample email to veterinary clients</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596939486531-DH0RKDM07PTMMIXIH2D3/VA2016_VET_Reminder_EBlastUS.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Sample email to veterinary practices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596940903337-I41TM2Q5PA9VKSI8ASPT/VA_social_web.jpg</image:loc>
      <image:title>branding - Petplan Veterinary Awards</image:title>
      <image:caption>Above: Sample social media post and banner ads Below: Photos from the event</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/argonaut</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488554049-O0JXJ8WJICS7S8678V82/IMG_0162_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Oversized 16-page brochure in custom envelope (metallic foil stamp on cover)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488380591-7KKQXELZK0Q3IB5BPIB9/IMG_0169_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488395028-CZLNGRRBKV9P40YKZRE0/IMG_0172_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488459798-L5MR8K1PZH7JWQO37ZXL/IMG_0174_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488480408-6TEDHZMZGWRUMNWU3PMI/IMG_0175_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596488510481-A6U8FHKZTV771MXGSP9C/IMG_0177_opt.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596414397372-LYCAJ0LAHAK0YQPWJGY7/ArgonautLogo.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>The logo graphic was based on an original architectural detail from the building’s façade (seen in the ads, below).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596490040658-68155ZQJQ2T0I7J24HBG/Argonuat-Ads_1.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Broker ads (series of 3 produced)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596490062507-Q8YF56DM4GGIYSPOUJDA/Argonuat-Ads_2.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Retail space ads (series of 3 produced)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1623191065535-1OEHHUWFWXR508KMSOEE/iMac-Pro--Phone-Mockup_HR_Argonaut.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Leasing website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596489140361-6LJ3EX59V2QU4E7LI52X/Argonaut-DM_cover.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Direct Mail to brokers (series of 3 mailers produced)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596489197970-0ITKF4GX56F9XLE2GD6O/Argonaut-DM_inside.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596490985399-IN9RDSZHHBMY75RDAN44/Argonaut-Invite%26key.jpg</image:loc>
      <image:title>branding - The Argonaut Building</image:title>
      <image:caption>Broker marketing event invitation &amp; promotional keychain</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.melissa-crispin.com/branding/essex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596730049501-ETB7EOR60M429GFFIHU4/Essex_web2b-hom.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596732096391-7R9JHLCEHO1ZETIDV9UF/IMG_0212_opt.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596730075373-QMS35ULZYM4FUEZAT96L/Essex_web2b-com.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596732122128-EAUI4N6MYPAZPOAYA8MO/IMG_0276_opt.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596730090403-1V4UYF8HVU99SYC2E9NN/Essex_web2b-res.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596730493392-7FNNRPGK1PR7UNL6CKQU/essexlogo_5793_cr.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596732183478-I6BA1ME24CYNM9JYBJ3F/IMG_0208_opt.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596738342167-KQT4LHY69SZINPMMBPUI/Essex_Sign_29_sm2.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e40b8a3b73a9225a0cfd8e6/1596734073188-B9IZFDLKODK05XXX4JYV/Essex-Mug-PSD-MockUp-2.jpg</image:loc>
      <image:title>branding - Essex Condominium</image:title>
    </image:image>
  </url>
</urlset>

